Riot Games And Ftx Nail Down Lol E Sports Marketing Deal
As a part of the partnership, FTX will sponsor League Championship Series (LCS) games and its branding, name and logos will be displayed as advertisements at these matches for the next seven years, if not longer should they decide to renew the deal. FTX is also going to deliver its own flavor of data for each League of Legends match. As a cryptocurrency exchange, finance is its particular area of expertise and as part of this deal, various graphs and metrics of in-game gold quantities held by competing teams will appear on displays bearing their branding....